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The Consumer

How consumers arrive at the decision to eat local, and how to shift the conversation.

Aired 02/16/2017 | Rating NR

The Local Motive

The Consumer

Special | 27m 26sVideo has Closed Captions

How consumers arrive at the decision to eat local, and how to shift the conversation.

Who is the local food consumer and what are the roadblocks to getting them to eat more local? While price is the most talked about obstacle, it's only the tip of the iceberg. People who buy local food today are making a values-based purchase paying more to eat something they feel is healthier, better tasting and better for the local economy.

Aired 02/16/2017 | Rating NR

The Local Motive is a local public television program presented by Vermont Public

A partnership with The Skinny Pancake

The Local Motive

The Consumer

Special | 27m 26sVideo has Closed Captions

Who is the local food consumer and what are the roadblocks to getting them to eat more local? While price is the most talked about obstacle, it's only the tip of the iceberg. People who buy local food today are making a values-based purchase paying more to eat something they feel is healthier, better tasting and better for the local economy.

Aired 02/16/2017 | Rating NR

How to Watch The Local Motive

The Local Motive is available to stream on pbs.org and the free PBS App, available on iPhone, Apple TV, Android TV, Android smartphones, Amazon Fire TV, Amazon Fire Tablet, Roku, Samsung Smart TV, and Vizio.

The Local Motive is a local public television program presented by Vermont Public

A partnership with The Skinny Pancake

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